Easy tiger
It’s true, sometimes less is more. But sometimes more is more, and the Mataikona shirt from French brand Picture Organic is, well, a lot more. Available in a few different designs, its busy prints are guaranteed to get you noticed – with a riot of tigers, parrots, cartoon outdoorsmen and batik blotches in a range of vibrant colours. The Mataikona comes in a comfortable stretch cotton poplin that’s 98% organic cotton and 2% spandex. The short sleeves have stylish rolled up ends, and the buttons are eco-friendly coconut fibre. Cool in all senses of the word, it’ll take you from beach to bar in one sitting
- FEATURES
- MATERIALS
- SIZE GUIDE
- ECO CREDENTIALS
- THE BRAND
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- Vibrant beach shirt with all-over print
- Short sleeves with rolled-up ends
- One chest pocket
- Coconut buttons
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- 98% Organic Cotton
- 2% Elastane
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For fit guidance, see the Picture Organic Fit Guide
Imperial S M L XL XXL Height (in) 67-68 69-70 71-72 73-74 75-76 Chest (in) 35-37 38-40 40-42 42-44 44-47 Waist (in) 29-31 31-33 34-36 36-38 38-40 Hip (in) 35-37 37-39 40-42 42-44 44-46 Metric S M L XL XXL Height (cm) 170-174 175-179 180-184 185-189 190-194 Chest (cm) 90-95 96-101 102-107 108-113 114-119 Waist (cm) 74-79 80-85 86-91 92-97 98-103 Hip (cm) 88-93 94-99 100-105 106-111 112-117 -
- Organic Cotton – This product is made from sustainable organic cotton and made responsibly
- Eco Certified – Picture Organic is a certified B Corp, the highest distinction for companies committed to making environmental and social responsibility a core part of their business operations
- Manufactured Sustainably – Renewable and low carbon energies such as solar and wind energy are used to manufacture Picture Organic products
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Picture Organic is the rebellious surf-skate lovechild of its three iconoclastic French founders: Julien, Jeremy and Vincent. The trio are lifelong friends and passionate board-riders of both snow and sidewalk. But they are also eco-conscious entrepreneurs united by a single-minded vision, as well as a determination to beat the odds.
That’s why, right from the start, Picture has always been 100% committed to sustainable, conscious design. It’s about more than just unique designs, rad colours and high-quality apparel – though it is all of those things too. Picture gear is all made from recycled, organic or responsibly sourced materials. And it doesn’t cost the earth either. Prices are controlled to make sure that the products are a viable alternative to conventional industrial production.
Oh, and if you’re wondering about that name, some of you might remember the seminal snowboard movie Picture This, released back in 2008. If not, YouTube it – pristine powder, huge air and a killer soundtrack that’ll take you straight back to that legendary night in that chalet in Chamonix…































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