Pedal powered
The folks at French boardie brand, Picture Organic, are serious about looking after the planet, but they’ve got a sense of humour too. Behold the cheeky design printed on this Bicky hoodie, which features a scrawly bicycle above the words ‘post-carbon’. Comfortable and warm, it’s got a relaxed fit with a ribbed hem and cuffs. A pouch pocket will keep your hands toasty, while a cosy hood with adjustable drawcord will do the same for your noggin. And the Bicky practises what it preaches in terms of its fabrics – depending on the colourway, it’s either 100% organic cotton or an organic cotton/recycled polyester blend
- FEATURES
- MATERIALS
- SIZE GUIDE
- ECO CREDENTIALS
- THE BRAND
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- Hooded sweatshirt with adjustable drawcord hood
- Front kangaroo pocket
- Ribbed hem and cuffs
- Printed design on the front
- PU leather shoulder badge
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- 75% Organic Cotton
- 25% Recycled Polyester
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For fit guidance, see the Picture Organic Fit Guide
Imperial S M L XL XXL Height (in) 67-68 69-70 71-72 73-74 75-76 Chest (in) 35-37 38-40 40-42 42-44 44-47 Waist (in) 29-31 31-33 34-36 36-38 38-40 Hip (in) 35-37 37-39 40-42 42-44 44-46 Metric S M L XL XXL Height (cm) 170-174 175-179 180-184 185-189 190-194 Chest (cm) 90-95 96-101 102-107 108-113 114-119 Waist (cm) 74-79 80-85 86-91 92-97 98-103 Hip (cm) 88-93 94-99 100-105 106-111 112-117 -
- Organic Cotton – This product is made from sustainable organic cotton and made responsibly
- Recycled Materials – Made with Recycled Polyester
- Eco Certified – Picture Organic is a certified B Corp, the highest distinction for companies committed to making environmental and social responsibility a core part of their business operations
- Manufactured Sustainably – Renewable and low carbon energies such as solar and wind energy are used to manufacture Picture Organic products
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Picture Organic is the rebellious surf-skate lovechild of its three iconoclastic French founders: Julien, Jeremy and Vincent. The trio are lifelong friends and passionate board-riders of both snow and sidewalk. But they are also eco-conscious entrepreneurs united by a single-minded vision, as well as a determination to beat the odds.
That’s why, right from the start, Picture has always been 100% committed to sustainable, conscious design. It’s about more than just unique designs, rad colours and high-quality apparel – though it is all of those things too. Picture gear is all made from recycled, organic or responsibly sourced materials. And it doesn’t cost the earth either. Prices are controlled to make sure that the products are a viable alternative to conventional industrial production.
Oh, and if you’re wondering about that name, some of you might remember the seminal snowboard movie Picture This, released back in 2008. If not, YouTube it – pristine powder, huge air and a killer soundtrack that’ll take you straight back to that legendary night in that chalet in Chamonix…

































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